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Anticipation MarketingA-N-T-I-C-I-P-A-T-I-O-N!

It's something we get giddy about.  Apple has mastered the concept.  So have lovers and adoption agencies.

My point?  We crave excitement and suspense.  We dream about it.  We salivate over it.  We imagine ourselves possessing it.  It's ours.

That's where brilliant marketing comes in.  Appealing to our animalistic senses captures the imagination every time.  We become like children.  Anticipation heightens and interest grows like a weed... fast and furious.  

Change your marketing... and you'll change your business.  Boring is boring.  Be bold.  Be cutting edge.  Make your WHY be a WOW!  Create a sense of anticipation and you'll own them.   




Melinda Peterson - Real Estate Cafe LLC




Melinda Peterson ~ Principal Broker

The Naked Blogger

Curator of Happy Endings


Serving Central & Southern Oregon

Ashland - Bend - Grants Pass - Medford 



© 2019

Comment balloon 17 commentsMelinda (Mel) Peterson • March 12 2015 11:42AM



It is also something known as FOMO in our speak or FEAR OF MISSING OUT!  Happy Thursdays, A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 4 years ago

LOL Alexandra.  I feel FOMO every time I miss Macy's Big Saturday Sale!

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) over 4 years ago

I really like the way you think, what did you say your name was? 

Posted by Kevin J. May, Serving the Treasure & Paradise Coasts of Florida (Florida Supreme Realty) over 4 years ago

My name is Melinda.  Giggles.  I can't help myself  Kevin!  ;-)

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) over 4 years ago

I am always trying to find the right bait to entice clients although it seems to be extremely elusive Melinda (Mel) Peterson

Posted by Paul S. Henderson, REALTOR®, CRS, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Northwest.) over 4 years ago

Facebook, Twitter and just about any comment thread are excellent sources for ideas on how to create your WHY & WOW Paul.  Keep a watchful eye on how they think and speak... and the elusive will soon become exclusive ;-)

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) over 4 years ago

Anticipation is making me wait.

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) over 4 years ago

Mel- I do agree with Ron & Alexandra Seigel ..it's FOMO or the need to be an EA (Early Adapter).   Either way, it's great marketing. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 4 years ago

I work the way my areas feel comfortable.  To much tech scares many people off.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 4 years ago

garaughty, abstract art, graphic design, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) over 4 years ago

Cracking me up... Sharon! 

In an industry predominantly made up of fifty something years olds... adaptation doesn't come easily... although, I whole heartily agree Kathy!

Marketing doesn't always have to be about the bells and whistles of high-tech William.  High-touch, feel good adjectives can lure them in too!

I'm delighted and honored you think so Marti ;-)  Thank you for the feature!!!

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) over 4 years ago

Mel, I've been working on this. I am testing new things and hope to determine what works ... better ... best!

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) over 4 years ago

anticipation ... coming soon photos have been the best posts on my facebook page.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 4 years ago

Me too Kathleen.  I'm preaching to my own choir of one ;-)

I think buyers like that kind of thing... Tammy!  Kudos to you!

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) over 4 years ago

Hi Mel -- a-n-t-i-c-i-p-a-t-i-o-n ---- always reminds me of Carly Simon plus that catsup commercial --- it's odd how certain words trigger images.   

Thoughtful post.

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 over 4 years ago

Mel excellent advice ...easier said then done, need to have skill, comfort level and innovation:)Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 4 years ago

You have some great ideas not only in your small blog (this is not a diss), but also in some of the answers you have given.  This has been a great read, thanks all.

Posted by David Alan Baker Laveen & South Phoenix Realtor, Your local Expert (Keller Williams Realty Phoenix) over 4 years ago