www.LandandLatte.com: Turning a Page in a Techy World

Turning a Page in a Techy World

Turning a page in a techy world.  It's a bit of an oxymoron, I know.  Especially when the written word on 'paper' is quickly becoming a relic.  

In the last 12 months, I've printed one transaction... the rest were digital.  As a Principal Broker, this delights me.  As a nostalgic kind of gal, I'm still coveting all of my wonderful books.  

Relinquishing control to a mobile/digital world causes some to shake in their boots.  I imagine we all felt a bit of scepticism when smart phones hit the streets years ago.  Some quickly embraced them with smiles, while others had to be convinced they would make our lives easier.  I suppose our parents felt much the same way about microwaves and fax machines. 

Fortunately, I'm in the final leg of taking my real estate brokerage totally virtual.  I hired an awesome 'virtual' Principal Broker to handle all of our digital files.  It took months of prep and a bit of bravery to completely let go (coming from a self-professed perfectionist). Whoa... it's done!  No more storing print files for 6 years!!!  

Think of all the time, money, and Oregon trees we're saving!  Maybe now I'll have more time to read books and write blogs (virtually speaking ;-)  It's a brave new world and I'm lovin' it!


Melinda Peterson - Real Estate Cafe LLC




Melinda Peterson ~ Principal Broker

The Naked Blogger

Curator of Happy Endings


Serving Central & Southern Oregon

Ashland - Bend - Grants Pass - Medford 



© 2019

Comment balloon 20 commentsMelinda (Mel) Peterson • July 16 2015 10:13AM


It's amazing how fast the "docusign" era has become the norm.  When I get a hand written offer now, escpecially in a mulitiple offer situation, it puts a bit of a red-flag on this possible transaction.  I worry that the agent on the other end will be slow in all areas, and cause delays in closing.  My advise to all agents, if you aren't using technology to it's fullest, hire an assistant who will!  

Posted by Cari Corbalis, Beach Cities and Luxury Market Specialists. (RE/MAX Estate Properties ) about 4 years ago

So many places are going to this.  I think I will store mine on an external hard drive rather than in the cloud.  I am just worried about others accessing my clients personal information.  Its a new world!!!

Posted by Belinda Spillman, Colorado Living! (Aspen Lane Real Estate Colorful Colorado) about 4 years ago

I cherish books too. All my life, even as a little girl, I have always wanted a a big library room. I have one sort of.  I have about 5 tall book shelves crammed with books. We, my book worm husband and I have given about 1,000 away...maybe more.

Still I like the tech stuff too. It is easy to whip out your cell phone and read a book while waiting for what ever.

Posted by Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers. (UTR Texas Realtors) about 4 years ago

 I would feel a lot better about digital transactions if I didn't have bugs show up in everyone of these transactions. Our office has been paperless for sometime over a year and a half  however I always seem to have a printed copy no matter how digital I've become Melinda (Mel) Peterson  (kudos to you though).  

Posted by Paul S. Henderson, REALTOR®, CRS, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Northwest.) about 4 years ago

DocuSign has made my life so much easier Cari.  My only regret is that I didn't invent it ;-)  Hee, hee!  Excited to embrace then next 'big' change.  Cute pic!

I hear ya Belinda... I did that too, until I lost my jump drive (truth is, I was dancing in DC and the jump drive jumped out of my purse... true story... lol).  Now I store the docs in 2 'virtual' locations.  So far, it's been a breeze.  

Books are becoming antiques Sussie.  I'd love to have thousands of them in a beautiful library ;-)

Haven't experienced any bugs yet... Paul, except the occasional client who doesn't feel comfortable using DS.  Then we print, sign, and scan to a digital file ;)

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) about 4 years ago

I love digital transactions, however once everything is set & closed I print one copy of everything to keep just incase. 

As for books, still love the physical book also, I don't think I'll change that anytime soon.

Posted by Stefan Winter, Owner - Winter Group & Real Estate Web Tech (Real Estate in IL & NV | Owner of Real Estate Web Tech | Daily Vlogger) about 4 years ago


Good for you...Bravo and all that good stuff.  It is good to hear from you again.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) about 4 years ago

Hey I've just started making an effort to put all my appts. in google calendar on my phone. Baby steps for me!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) about 4 years ago

Mel-Good for you. I am mostly still in the dinosaur age. I do like my books.

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) about 4 years ago

Melinda that is awesome!  You are going to be so glad you let go and made it happen. Life is so much easier for brokers in the digital world. I would not want to go back to paper files.

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) about 4 years ago

I do Docusign and other digital things. I'm  not sure I would mention saving trees unless Oregon Loggers are not your clients. LOL

Posted by Rob D. Shepherd, Principal Broker GRI, SRES (Windermere/lane county) about 4 years ago

I still love the feel of a 'real' book too Stefan!

Thanks Alexandra!  I've missed your smiling faces ;-)

Baby steps are good... Sharon!  I couldn't live without the calendar app on my phone ;-)

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) about 4 years ago

I doubt that... Miss Sharon!  You're pretty savvy ;-)

I'm already breathing a sigh of relief not having to broker the paperwork anymore... Anna!  Whoa!!!

No logger clients... Rob!  We're tree {{{huggers}}} down here!!!

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) about 4 years ago

Melinda (Mel) Peterson 

Sometimes I feel I am making the tech transistions and at other times I feel I am completely out of touch. Like you I still love my books but working hard to be paperless in business. 

Posted by Alan Kirkpatrick, Alan in Austin (Austin Texas Homes) about 4 years ago


The real estate business has moved into the digital world.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 4 years ago

It's a process Alan... just when I think I have something mastered, my agents throw me a zinger.  Keeps me on my toes ;-)

It sure has... Lou!  Nice to see your smiling face ;-)

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) about 4 years ago

Congratulations and welcome to the digital world.  And, congratulations for having the courage to let go.  Even though I do almost everything digitally, I just can't seem to give up my books.  There's something special about about the feel and smell of a new book.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 4 years ago

Melinda - Technology is certainly changing quickly, and changing not only how we conduct business, but how we live our every day lives.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate www.ChandlerRealEstate.weebly.com) about 4 years ago

Glad you're embracing the virtual business change in your world, Mel. Would LOVE to catch up with you one of these days. Miss you. D 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) about 4 years ago

Thank you Pamela... I love my books too ;-)

Isn't that the truth Troy!  Just think what it was like before smart phones ;-)

Lovin' it Debb... it's giving me the freedom to be more 'mobile' ;-)  Let's get together one of these days in Bend.  Text me the next time you know you're heading up that way!

Posted by Melinda (Mel) Peterson, Curator of Happy Endings (Real Estate Cafe LLC) about 4 years ago